It provides context as to what you should write to be informative and persuasive. For instance, if you know your readers are looking for ways to backpack across Europe on a budget, you might recommend low-cost hostels over resort-style accommodations. This builds trust and credibility. The language you use can make your writing more persuasive as it impacts your ability to connect with your audience in a meaningful way.
Here are some basic literary techniques and examples to consider for a more persuasive outcome:. Your tone determines how your writing comes across to the reader.
Your tone may be authoritative, logical, passionate, humorous, intelligent or neutral. For example, if you want to present a tone that says you are an authority on the subject, some words you might use to discern your tone might be formal, knowledgeable, intellectual and written for clarity. You can also list tonal qualities you want to avoid. For example, you may want to avoid coming across as abrasive, terse or overly casual, unless your readers are expecting that tone from you. These defining qualities should help you determine which literary devices to use and what language is most appropriate for your audience.
Two techniques that are important for connecting with audiences in a persuasive way are repetition and rhetorical questions. After all, repetition is an important resource that can be emphatic and help illustrate a point.
Your budget helps you safeguard your money. Therefore your budget is important. To avoid writing redundantly, be intentional with how you use repetition. One technique for incorporating persuasive repetition is to use a rhetorical question. A rhetorical question is an obvious question that is meant to be emphatic.
Politicians often use persuasive techniques to get their audience to agree with their views on a particular topic. Persuasive language is a very powerful tool for getting what you want. Here are some types of persuasive techniques and examples of how they can be used:. Thinking about what an opposing writer may say and providing a counter argument can be very powerful and will make your own point appear stronger.
William Wallace led the Scottish rebellion against Edward I in the fourteenth century. His exploits were made into the film Braveheart. In this extract from his speech for freedom, think about his overall purpose and how is he trying to convince his audience in a certain way. I am William Wallace. And I see a whole army of my countrymen, here in defiance of tyranny! You have come to fight as free men.
And free men you are! Short, personal stories that help to illustrate a point. Colloquial language. Writers will often use everyday language to make themselves seem down-to-earth.
But as we head into an election year, I think we need to ask ourselves whether we really believe in a fair go for all. An overused expression. Although they should be avoided, cliches give writers an opportunity to express an idea to their readers quickly.
All words have connotations or associations. Some words, for example, may have the same literal meaning but very different connotations. Connotations may be negative or positive. There are lots of words that share this meaning—slender, lithe, slim, skinny, lean, slight, lanky, undernourished, wasted, gangly, rake-like, anorexic, spindly. When people are writing an argument, they think very carefully about the words that they select and the impact these words will have on their audience.
Writers will often use evidence — which might take the form of facts, figures, quotes or graphs — to help support their argument. Expert opinion. Sometimes writers will use the opinion of experts to give further weight to their argument. Writers often exaggerate or overstate something to help persuade readers of their point of view.
They have turned excuse-making into an art form. Inclusive language. Descriptive writing can be a powerful persuasive technique. Describing something vividly can persuade readers. Jargon refers to highly specialised words or phrases often associated with particular areas of study or research. Jargon helps experts explore and communicate complex ideas with each other. Although it might be difficult for mainstream readers to understand, the use of jargon in persuasive writing can help create the impression that a writer is knowledgeable.
It can lend an air of authority to their writing, its complexity conveying that a writer has taken the time to understand complex ideas and their contention is well-considered. Metaphors, when one thing is described as another, help to persuade by describing. The repetition of words, phrases and ideas can be used to reinforce an argument and drive home the message to a reader.
Rhetorical question.
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